Riebeek Cellars Short & Simple

Riebeek Cellars introduced Rhone-style blends, Short Street SGM & CGV, and my task was to introduce these wines to the foodies. We partnered with Deli-co Meat to produce two recipes that paired the Short Street wines. I managed the art direction and rollout of the campaign, including in-store promotions and digital ads, encouraging purchases, competition entries, and visits to the online store for discounts.